Chief Marketing Officer - Outsourcing Service

Position - Chief Marketing Officer

Experience - 10 + Years

Location - Bangalore

Company - Strategic Outsourcing Services

PROFILE:

- STRATEGIC MANAGER focused on BRANDS, INNOVATION, BUSINESS and PROFITS

- DEVELOPMENT and GLOBALIZATION of International Premium & Luxury BRANDS

EXPERTISE:

- BOOST BRAND EQUITY

- Brand Vision, Brand DNA, Strategic Plan, Competitive Advantage

- Product development and Innovation

- BUSINESS DEVELOPMENT

- P&L Optimization by Region, Market, Distribution Channel, and Product

- Volume, Profits, and Cash objectives

- Investment Priorities

- Team Motivation across Markets

- 360° CONSUMER FOCUS

- Translating Brand Power into Sales

- Single-Minded approach combining Communications, Pricing, Retail and Digital

INTERNATIONAL FIELD EXPERIENCE:

- Launched and Developed Brands in markets worldwide with respect of local segmentations

- Mature Markets

- Emerging Markets

SPECIAL SKILLS:

COMMUNICATIONS:

- Contents, advertising, events, publishing, Digital

DIGITAL MARKETING:

- Contents, Social Networks, e-commerce, CREATIVE COLLABORATIONS with Designers

Specialties: (Key words) General Manager | Chief Marketing Officer | CMO | VP Marketing & sales | P&L

Day-to-Day Responsibilities:

- The chief marketing officer drives day-to-day execution and improvement of the company's marketing plan.

- Consult with Clients regards various marketing challenges and identify multichannel digital marketing solutions to support.

- Oversees market research and analysis of the competition.

- Oversees the management and research teams on product development.

- Oversees and directs customer service and customer service monitoring processes to ensure client retention and to ensure that customer feedback informs the development process of the product (or service) Researches and creates product ideas and areas for business growth.

- This position also manages the development of a web site that serves customer, staff and partner needs; handles public relations and corporate communications designed to deliver a brand-consistent message;

- Develops new and enhances existing business relationships and heightens awareness of the company.

- Provides leadership in the design and production of all aspects of visual marketing needs.

Must have talent in:

- Experience developing high level marketing and brand strategy in line with the strategic vision of the organization.

- A visionary with a deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that will drive and increase fundraising revenue.

- An executive who understands the importance of aligning the organization internally around the brand and marketing objectives.

- A business leader with success in leveraging social media to grow buildOn’s brand.

- A marketing leader with the vision to seek out new promotional avenues to support fundraising and program objectives.

You will be successful in this position if you can:

- Develop and leverage powerful donor & influencer networks to create a lead generation machine for the Development Department.

- Build the brand to drive awareness and clout so that buildOn is seen as a leader in the non-profit field.

- Execute expert business planning with strong bias to action.

- Create specified centers of excellence as listed below.

Establish Key Centers of Excellence:

- Expert Planning & Business Strategy –

- Pioneer and implement measurable strategies that will drive hard revenue goals and increase awareness at the national and global levels.

- Partner closely with the Development Department to create a solid plan to reach Major and Small Gift Donors that reflects segmentation, targeting and value proposition development.

- Develop a marketing plan that reaches target segments quickly and effectively.

- Mobilize the communications team to “get the plan off the page” with efficiency and flexibility Measuring results and adjusting the plan to reach aggressive goals quickly.

Web Presence – Donors see it, they get it, they love it, and they give:

- Establish a best in class web presence that drives donations and volunteer support, and supports aggressive fundraising and awareness growth goals.

- Evaluate and enhance buildOn.org’s Search Engine Optimization to own key search terms and drive donors and supporters to the site.

Brand Building and Story Telling:

- Continue to develop and strengthen buildOn’s unique and compelling voice to build brand awareness, relevance, reputation and esteem among target audiences.

- Ensure that the brand is strong and consistent in every marketing tactic, and that the buildOn story is communicated with drama, creativity and impact.

- Lead the creation/production of inspiring design, content and campaigns that builds the brand and drives donations.

- Rally buildOn stakeholders (staff, donors, chapters, etc.) around the brand; ensure brand standards are maintained across all channels.

Social Media:

- Lead communications team to create a best in class social media presence that empowers stakeholders to spread the buildOn brand virally.

- Develop innovative campaigns that increase quality fans and followers and turn them into donors.

Awareness Building:

- Build awareness so that buildOn is seen as a leader in our field. Build and leverage connections to ensure that influencers within target industries and demographics know and love buildOn’s work.

- Measure and manage recognition and clout (Klout) so that buildOn is recognized for all the right reasons.

Open Sourcing, Be a connector:

- Find, develop and leverage supporters who have time, money, expertise and connections.

- Leverage these relationships to broaden buildOn’s reach and impact so that we can do more with less. (i.e. Cause Marketing Partnerships, In-Kind Support, Celebrity Ambassadors, etc.)

Stakeholder Communications:

- Mastermind and execute innovative stakeholder communications strategies to educate and inform current supporters about activities and accomplishments.

- Design a donor communication plan that motivates supporters to move up the giving ladder, increasing their levels of support over time.

Summary of Qualifications:

- Bachelors’ degree required. Master’s Degree with a specialization in Marketing preferred.

- 10 years of well-rounded marketing / business development experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends.

- 3-5 years of leadership experience with the ability to motivate and provide professional development to a team of 3 direct reports. A hands-on collaborative style of working is a must!

- Experience building brand awareness and support internally.

- Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance.

- Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives.

- Advanced experience working with a variety of traditional and modern marketing and communications functions including: branding and messaging to different target audiences.

- An understanding of all aspects of print material production; development and implementation of social media plans; and working with the press and other related media outlets.

- Knowledge of Microsoft Office and desktop publishing programs, Adobe Creative Suite programs, and an understanding of social media platforms.

Company Profile:

Strategic Outsourcing was founded in 1999 as a better way for companies to get their marketing done. Since then, we've transformed our firm from one that helps our clients achieve their business goals, to one that helps clients surpass goals through Responsible Marketing. With over 1500 employees spread across India and US; Strategic has catered to 30% of Fortune 500 companies.
Whether you seek to acquire new marketing leads, gain market share, increase ROI, or drive higher efficiencies at lower costs, Strategic is your committed partner!

Strategic is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only suite of demand generation services that combines customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Delivered through its Guaranteed Success Program, Strategic continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities across industries.

http://www.strategicoutsourcingservices.com

If you are interested please revert ASAP to

careers@strategicservices.com or priti.bala@strategicmail.co.in

Sebastian
http://in.linkedin.com/in/sebastianvm