Chief Marketing Officer - Media

Currently working on a CMO role, based in Mumbai for a Big Media Giant.

- The applicant must have hands on experience in media marketing, ability to create fresh concepts to drive viewership while providing opportunities for sponsorship.

- He/she must have the ability to think on the brand and contribute to building it and must be a stickler for processes that need to be carried forward to the rest of the team.

Strategic Responsibilities:

- Brand Management & brand communication

- Create higher profile of visibility by seeking strategic print, outdoor and other media partnerships.

- Focus on alliances that contribute to vierwership and drive PR mileage

Operational Responsibilities:

- Execute brand and sponsor activities on-ground

- BTL/ Field marketing/ promotions/ brand activation.

- Drive PR with the national PR team to keep media interested in the brand, nationally

- Ensure smooth functioning and relationships with partners (Barters) by coordinating internally for their needs

- Regular reporting from and to other cities on brand developments and activations. Needs to be a facilitator of information between corporate office and rest of the cities

- Set benchmarks in process compliance

Developmental Responsibilities:

- Drive digital extension and loyalty for listeners towards the brand

This would include the following:

- Strategic year long tie-ups in the digital space (including online and mobile)

- All brands campaigns and spikes will have a larger footprint in the digital space

Trade focus: Communication towards media agencies

Required Qualifications and Skills:

- MBA or a Post Graduate Professional with 12 plus years’ experience

- Strong management & leadership skills and excellent communication skills

- Result Oriented and Capacity to operate in a growth environment that is increasingly competitive

- Set the highest ethical and professional standards & lead by example

- Comfortable with change & ambiguity

Simran Verma