- The position would be responsible for creating brand value and positioning as a one stop solution.
- Responsible to develop and manage a multi-channel marketing strategy that incorporates marketing, digital, social and offline channels.
- Develop and lead strategic initiatives within the marketing team
- Focus on lead generation activities to drive customer acquisition
- Grow market share for all brands
- Work on Brand architecture, guidelines and brand communication.
- Strategic planning including market and competitive analysis, customer segment selection, market penetration plans and product positioning (cross selling and upselling)
- Work with MD and SBU heads to identify and develop strategic alliances and close/grow major customer accounts.
- Develop and implement marketing and sales strategies that consistently meet or exceed planned objectives. Convert sales opportunity by strategic marketing - branding, positioning and creative development.
- Develop and manage the Company's entire marketing budget.
- Develop and manage channel and partner strategies and programs, with a view to maximize sales and realization thru the SBU Marketing Managers.
- Oversee product management including market and customer research for the market and product requirements
- Interface with engineering for product development, product pricing and product lifecycle management.
- Oversee product marketing including product launch management, presentations, sales tools, competitive analysis and general sales support.
- Design and develop the ATL as well as BTL activities for the various BUs to enhance Sales
- Develop and track metrics and success criteria for all marketing programs and activities.
- Develop & drive digital strategy, including content marketing and social media activity. Enhance the Digital Marketing initiatives of the organization
- Identify the emerging trends in the building material and construction space through consumer/customer/influencer insight, mapping global trends etc. to spot new business ideas for the company.
- Identify target audiences and devising digital campaigns that engage, inform and motivate
- Know how to apply a multi-channel marketing mix when planning campaigns
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Championing the Digital Marketing initiatives to engage customers, influencers, etc.
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