Chief Marketing Officer - Internet/Online - IIM/MDI/XLRI

Job Description: Chief Marketing Officer:

Roles and responsibilities include but are not limited to :

- Creating innovative marketing strategies that will build the brand, leading to increased awareness, relevance and respect among the target audience.

- Experience developing high level marketing and brand strategy in line with the strategic vision of the organization.

- Promotional programs that support brand growth.

- Increase target consumer awareness of the brand as well as increasing market share through customer acquisition, retention, and reactivation.

- Make the company a household name, like well known e-commerce companies these days.

- Overseeing the planning, development and execution of an organization's marketing and advertising initiatives.

- Generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.

- Ensures the organization's message is distributed across channels and to targeted audiences in order to meet sales objectives.

- Responsible for handling SEO, SEM, Facebook & Social media marketing,

- Coordinate the production of public relations, media, creative, promotions and advertising.

- Seeking out new ways to deliver messaging, such as mobile platforms, video and social media.

- Plan, direct and coordinate marketing budgets in accordance to organizational goals.

- Identify marketing opportunities and develop success strategies to leverage them.

Skill Set includes :

- Superb analytical skills

- Demonstrated ability to lead and inspire a team

- Outstanding communication and interpersonal skills

- Thorough knowledge of marketing principles, brand, product and service management

- Deep understanding of changing market dynamics

- Entrepreneurial spirit

- Demonstrates creativity and documented immersion in Social Media.

Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios

Education:

- Post graduation in Marketing from IIMs and tier1 B - schools.

- 2 to 5 years experience