Chief Marketing Officer - IIT/NIT/BITS/IIM/ISB/MDI/FMS

Responsibilities :

- Set marketing goals and objectives for the Organisation.

- Create and present the annual marketing plan and strategy.

- Plan, implement and manage marketing, content and communication strategy.

- Interact with key clients, stake holders, board members and contribute to the overall growth of the company.

- Work with product, sales and customer success teams to drive customer traction and synergise execution.

- Present in various public forums, conferences to improve branding of the Organization.

- Attend marketing conferences, training and educational programs.

- Design, plan and execute effective marketing campaigns including physical events.

- Be the public face of the company and build brand of the company.

- Stay up to date with the latest technology and best practices.

- Use data and reports to make evidence-based decisions.

- Build strong relationships with strategic partners to improve and complement the functioning company.

- Build the company's PR and choose the optimal modes of communication.

- Identification of trends and insights for the digital marketing campaigns and optimal spending on the insights.

- Build and develop the marketing team.

Skills and Qualifications:

- Experience as a CMO or senior marketing professional from product / platforms background with an excellent track record.

- 15+ years of experience as a marketing professional.

- Engineering & MBA from premier institutions

- Hands on experience in developing and implementing digital and non-digital marketing strategies in a highly challenging fast paced space.

- Good understanding of the latest marketing trends and techniques.

- Excellent written and verbal communication skills as well as organization skills.

- Strong interpersonal, negotiation and persuasion skills.

- Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets.

- Ability to pay attention to detail along with a creative mind.

- Understanding the inter-relationships between different business disciplines.

- Have the ability to experiment different strategies and think out of the box.

- Experience in past jobs to optimize landing pages and accelerating leads/ sales funnels.

- Hands on experience of website analytics tools (Google Analytics, Web Trends, etc.) and advertisement serving tools (DART, Atlas, etc).

- Ability to understand and cater to the needs of customers and discover the potential markets/ growth opportunities for the company.

- Excellent time management and planning skills to ensure meeting deadlines.