Chief Marketing Officer - Food/FMCG

Position/Profile Title : Chief Marketing Officer (CMO)

Location : Ahmedabad

Experience : 20 Years+ of experience in any Food OR FMCG Industry

Essential Qualification : MBA in Marketing or related field

Purpose of the position : The Chief Marketing Officer (CMO) is responsible for leading the marketing and brand-building efforts of Company. The CMO will drive the development and execution of marketing strategies, brand positioning, and customer-centric initiatives to achieve business growth and market leadership.

Roles and Responsibility :

- Develop and Implement Marketing Strategies: Formulate marketing plans and strategies aligned with the company's overall objectives. Identify target markets, customer segments, and positioning strategies to enhance the brand's presence and drive sales.

- Brand Management and Development: Oversee the development and maintenance of the brand's identity and image. Ensure brand consistency across all marketing channels and communication touchpoints.

- Digital Marketing and Online Strategies: Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing. Develop and implement strategies for effective online presence and engagement.

- Product Marketing and Launches: Plan and execute product launch strategies to maximize product visibility and sales. Collaborate with product development teams to ensure successful product launches.

- Market Research and Analysis: Conduct market research, competitor analysis, and customer insights to identify growth opportunities and market trends. Utilize data-driven insights for decision making.

- Advertising and Promotion: Oversee advertising campaigns, ATL and BTL promotions, and creative development to effectively reach target audiences.

- Sales Enablement and Support: Collaborate with the sales team to create marketing collaterals, sales tools, and training programs to support sales efforts.

- Customer Relationship Management (CRM): Implement CRM strategies to enhance customer engagement, loyalty, and retention. Develop personalized marketing campaigns based on customer behavior and preferences.

- Public Relations and Media Management: Manage media relationships and PR efforts to enhance the company's reputation and brand image.

- Budgeting and Financial Management: Develop and manage the marketing budget, ensuring cost-effective allocation of resources while achieving marketing goals.

- Marketing Analytics and Data-Driven Decision Making: Utilize marketing analytics and KPIs to measure the effectiveness of marketing initiatives. Make data-driven decisions to optimize marketing performance.

- Continuous Learning and Innovation: Stay updated with industry trends and marketing best practices. Encourage a culture of innovation within the marketing team.