Chief Marketing Officer - FMCG/Personal Care

15 - 20 Years

Delhi

Posted 3 years ago

#FMCG Marketing #Marketing #Marketing Head #Public Relations

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Job Type - Permanent

Job Description - The requirement is for a CMO for an FMCG (Personal care) organisation in India

Client Details

Our client is a market leader in India in the category of beauty and personal care tools. They have a strong foot print in the Indian space and a unique and comprehensive product portfolio. They are looking for a Chief Marketing Officer to help grow the marketing strategies and oversee their presence as well as their brand/celebrity engagement in the country.

Description

The candidate would report into the MD and be responsible for the following:

- Plan and execute a marketing strategy for the organisation and for new and existing products

- Oversee the implementation of the marketing strategy

- Develop a brand strategy

- Set and administer an annual marketing budget

- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary

- Provide tools and materials to enable the sales team to function effectively

- Manage and refine the organisation's social media and PR presence

- Manage and measure marketing campaign costs

- Report on the effectiveness of marketing campaigns using pre-determined KPIs

- Utilise data for marketing campaigns, interrogating the organisation's databases and external data

- Identify new business opportunities

- Conduct market research studies

- Negotiate with media agencies and secure agreements on the production of promotional materials

Profile

The successful candidate should have:

- 15 to 20 years of experience in marketing in the FMCG/Personal Care/Beauty space

- A demonstrated experience of leading teams, expanding business, and achieving ambitious results for pan India operations

- Strategic orientation coupled with the capabilities to cultivate current relationships for business

- Good know how of related market operations including competitive landscape, consumer behaviour, and potential clients

- Excellent communication skills and negotiation abilities along with multi-cultural leadership experience

Job Offer

- The opportunity to work directly with the primary stakeholders within the organisation

- Work in an organisation which delivers faced paced growth for performers

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Jennifer Shah on +91 124 452 5492

Contact - Jennifer Shah - +91 124 452 5492

The Apply Button will redirect you to website. Please apply there as well.

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HR at Michael Page

Last Login: 11 October 2022

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