Chief Marketing Officer - FMCG - ISB/IIM

- Stability, Compensation, Respect, Health Benefits, Work-Life Balance

Here is a chance to enhance your career and grab the right opportunity as per your liking. SutraHR is finest executive search firm which brings in these opportunities to you.

- Chief Marketing Officer @ Bangalore, India

- A travel based in India! Founded in June 2011 by NIT-K and IIM-A alumni, well funded having an employee strength of 150+ people with operations in Bangalore, Delhi and Chennai

What is the role about:

- A critical factor to the success of our business is the level and nature of our online presence. From driving demand and managing consumer perceptions to making the right first impression for potential employees, investors, and partners, our online image will make or break our business.

- As a CMO, your role will be to ensure that company has a strong and positive presence not just in the Indian travel space but also in the overall e-commerce space. In your role, you will spearhead all marketing activities by the company and make effective use of Online and Offline Tools.

Job Purpose: Ensure the company is #1 presence in the Indian travel space

Job Duties: Spearhead all marketing activities by the company through effective use of online and offline tools for marketing.

Key Performance Indicators:

- Developing and managing the strategic marketing goals

- Developing and managing the customer insight program, including analytics and market research

- Manage PR for the company

- Budget preparation, management and adherence for all marketing campaigns

- Achieve target Cost of Customer Acquisition

- Achieve booking targets across the country

- Measure Return on Investment of the campaigns

- Manage content writers/agencies for content on the website and other marketing collateral

- Work with external third party vendors to ensure quality deliverables on-time

- Come up with various engagement campaigns to encourage repeat purchase

- Work with creative agencies to come up with novel ideas to be implemented in the market

- Over seeing monthly/ yearly budgets and financial planning for Marketing & Brand

Activations.

- Ability to build and manage a team

Offline

- Spearhead Offline marketing and business alliances to generate more bookings

- Significant experience in Designing & Implementing ATL/ BTL activities – Radio, TV, OOH, Hoardings, Bus Stops, Bus Stands, Apartment/Mall/Office Activations

- Ability to manage and introduce campaigns as planned, on-time.

- Screening, short-listing & signing off with vendors for various activations to get the best work done @ the best price

- Knowledge and ability to procure services at the best rates

Online

- Generate quality traffic to the website to ensure good booking conversion rates

- Work on getting the company to the #1 position for all relevant search results across paid and organic channels (not limited to Google)

- Work with and manage agencies to drive traffic from various online sources

- Work with the offline marketing to enhance/promote any offline activities on digital media

- Lead the social media presence and engagement for the company

- Work with creative agencies to come up with good creative content to make our digital efforts effective

- Report effectiveness of all digital activity including web analytics, conversions etc for each campaign

- Should have a hands-on approach

Skills / Qualification / Experience

- ATL/BTL, Radio, OOH, Apartment/Mall/Office Activations, Online Sales, Web Analytics, Traffic generation, SEO, SEM, SMM, Digital Content, Branding, PR and Corporate Communication.

- Candidates from premier institutes like ISB, IIM with more than 6 years of work experience in marketing.