Chief Marketing Officer - FMCG/FMCD

1. Set marketing goals and objectives

2. Plan, implement and manage marketing strategy

3. Contribute to the overall growth of the company

4. Review and manage content marketing strategy

5. Determine KPIs for marketing department

6. Keep the marketing budget in check

7. Track KPIs on a regular basis and present reports

8. Work with sales and development and customer success teams

9. Create and present the annual marketing plan and strategy

10. Use data and reports to make evidence-based decisions

11. Analyze company's marketing strategy and suggest improvements

12. Stay up to date with the latest technology

13. Stay up to date with the latest best practices

14. Attend marketing conferences and educational programs

15. Design, plan and execute effective marketing campaigns