Chief Marketing Officer - FMCD

The incumbent will be responsible for :

Marketing strategy, Planning & Execution of marketing plans to deliver business objectives. He/ She will work in close co-ordination with the stakeholders across the business, like Product, Channel Sales, Customer Service, Operations, PR, and Research teams to help deliver the brand promise across channels & consumer touch points.

Responsibility :

- Develop & implement an integrated marketing plan which would include offline & online marketing to maximize the value of customer lifecycle & retention.

- Champion regular reporting & analysis of marketing activity, focusing on return on investment.

- Contribute to the executive leadership of the overall business as an active member of the core executive team.

Years of experience :

- 10-12 years of relevant work experience, of which 5-7 years of people management experience.

- Seasoned Marketing leader with strong Brand experience who has played a strategic role & led the function for major Brand.

- Prior experience/ competency or ability to build social community would be another key criterion.

- Experience in devising Marketing Program based on Market Research & Customer Segmentation.

- Ability to anticipate market changes which give the company new ways of meeting customers needs, market segmentation & new solutions to address the same.