Chief Marketing Officer - FinTech

- Formulate and execute the digital marketing strategy for the company across all channels

- Generate leads from every possible source while controlling overall ROI. Come up with innovative ideas and growth hacks to drive more business

- Track, report and optimise key business metrics across different channels using a variety of tools

- Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes

- Optimise all paid ad campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn, Instagram and Youtube to get the max number of conversions at the best possible ROI

- Understand our target group perfectly and translate that knowledge to create the perfect targeting across all digital channels

- Manage all direct marketing efforts - Come up with mailer/ SMS concepts and regularly engage the audience by sending broadcasts. Manage email deliverability to ensure high inbox landing rates

- Devise complete social media strategy to drive actionable results from social media campaigns

- Work closely with the content writers to devise overall content strategy and drive more traffic and business. Proof read content pieces to ensure quality standards

- Discover and manage relationships with influencers and other corporate alliance partners to generate more leads

- Find and manage relevant affiliate marketing agencies that can run performance driven campaigns to drive more business