Chief Marketing Officer - Financial Services

Job Description : The Chief Marketing Officer is a leadership position responsible to establish the brand, allocate resources to different projects and set short-term and long-term measurable goals from a marketing standpoint

Client Details : The client is a leading global financial institution with presence across multiple product lines

Description :

- Lead, conceptualize & manage performance campaigns, branding initiatives, innovative content strategies across offline, BTL & digital media platforms

- Be in-charge of driving internal & external corporate communication for the firm

- Drive the new wave of online and digital growth within the organization and also with the clients

- Identify channels for brand reach and lead generation activities

- Identify & use new-age technologies as a backbone for building organization intelligence and information

- Build a solid in-house team to lead all marketing efforts including SEO, SEM, Affiliate, Email, WhatsApp, Social Media, Analytics and content

- Measuring the impact of social media content on the website & manage external marketing partners and agencies

- Planning and budgetary control of all marketing and technology efforts and being responsible for all campaign deliverables

- Provide insightful recommendations and thought leadership initiatives based on prior experience, industry trends and analytics

- Make digital the core of all customer understanding and analytics to drive business strategies

- Defining change management for all domains, lead management & conversion process

Profile :

- Over 18 years of retail-heavy experience preferably across Banking/NBFC/Insurance/Asset management etc which caters to the mass market. Experience across other similar sectors like FMCG/Telecom etc might be relevant

- Must have displayed leadership skills, preferably should have worked as Head of Marketing / CMO in previous stints leading multiple branding / marketing campaigns

Job Offer :

- Opportunity to be a part of the leadership team of a leading financial institution

- Market leading compensation & other benefits

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Yash Asrani on +91 (0) 22 4236 3309 . The Apply Button will redirect you to website. Please apply there as well.