Chief Marketing Officer - Education

Chief Marketing Officer

- Extensive familiarity with all aspects of digital and social media marketing with a focus on delivering tangible ROI from multiple channels.

- Hands-on knowledge about marketing tools such as GA, Adwords as well as marketing automation platforms.

- Thinks & suggest recommendations around various campaign structes, targeting across search, display, remarketing, etc. in accordance with revenue goals. Drive actionable insights from analysis of paid campaigns, develop insights from the entire marketing funnel data and identify trends and areas of improvement & opportunities.

- Lead the process of driving brand awareness through marketing activities across all channels (social media, influencers, affiliates) and drive campaigns that resonate with all relevant audiences and users.

- Drive performance marketing metrics and ensure execution of the same including reporting and optimization of paid marketing campaigns for lead generation, customer acquisition, online sales and revenue generation.