Chief Marketing Officer - eCommerce Startup

Chief Marketing Officer(CMO)- ecommerce startup of Media company

Role Summary :

- Build high impact marketing strategies for user acquisition through online & offline marketing channels & drive market leadership, proven track record in online/offline media & digital optimization to drive transactions and market leadership

Reporting to : CEO

Experience : 10 Years

Skills/Competencies :

- Should have command of best practices & trends. A creative bent of mind and in-depth understanding of digital audience to drive high conversions at industry best conversion costs. Hands-on individual who thrives in fast paced competitive environment.

Key Tasks :

- Build high impact marketing strategies for user acquisition through online & offline marketing channels such as content marketing, social media, web analytics, email marketing, SEO and offline marketing & drive market leadership.

- Manage all online & offline marketing tactics, agencies, freelancers, design team to develop compelling campaigns for driving acquisition & brand positioning

- Develop and execute marketing plans/budgets for sales, acquisition, reach, conversions with industry best efficiencies

- Drive brand building initiatives and engagement to drive retention

- In depth understanding of transacting consumers & drive maximum ROI from the plan

- Partner with product team, merchandising teams and other relevant stakeholders for consistency of brand positioning & achievement of revenue growth

- Build effective ATL & BTL strategies and manage the same with high optimizations