Chief Marketing Officer - eCommerce

Silverpeople has been mandated to head hunt CMO (Chief Marketing Officer) for one of fastest growing India's next generation E-commerce Company in Home and Furnishing space.

The founding team combines world class talent and entrepreneurial experience gathered at companies like Google, Microsoft, Yahoo, Amazon, Flipkart, Adobe, Myntra, and Space Matrix. Company has achieved multiple rounds of funding from top venture firms like Helion, Bessemer, and Jungle and has great expansion plans.

They are looking for top notch CMO who would own up in shaping and achieving long term business objectives of the company. The candidate needs to be dynamic, possess entrepreneurial flair and must be an MBA from top 10 (A+) Indian or International institutes with a proven marketing expertise in offline + online marketing space

They are looking for go-getters with passion and experience in e-commerce and desire to create and be part of something new.

Position Reporting : CEO

Responsibilities :

- Build and manage the brand marketing function, Strategize, develop and execute multi -channel brand marketing and promotional programs that support brand ethos.

- You will formulate and direct the overall marketing and communication strategy (on air and off- air) for all channels, so as to achieve the desired audience reach and targets.

- Manage ATL, BTL, onsite creative and campaign management activities to drive brand.

- Develop fantastic and attractive B2C marketing initiatives including events, partnerships, promotions, campaigns and loyalty, etc

- Impact on Revenue and market share growth: customer life cycle management and building marketing capability and spend Track -and -measure effectiveness.

- Go to market strategy : positioning, Strategic planning : Develop marketing strategies based on strong analytics

Key Role Requirements / Functional Competencies :

- Must have experience of handling both offline and online marketing in e-commerce companies.

- Entrepreneurial driven strategic thinking and ability to lead and drive critical business functions such as Brand, Marketing, Products, eCommerce and Exports is an essential requirement.

- The role requires deep understanding of business fundamentals with a strong ability for outcome based execution

- Develop long term brand architecture for products with ability to execute in short -term with clear milestones aligned to the Vision of the group.

- Should have team handling capabilities as well as should be hands on across across gamut of marketing activities (SEO/ SEM/ PPC/ Google Adwords/ Display/ Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing etc.) marketing officer, social media, marketing, adwords, startup, ppc

- Structured thinker, who could bring clarity in any discussion.

- At least 8+ Years of of exposure in leadership marketing role

- Should have relevant Exp in Digital Marketing .