We are hiring for an E-commerce based furniture and home decor company based at Bangalore
Position: Chief Marketing Officer (Digital and offline marketing)
Experience: 8+years Digital and offline marketing
Education: MBA from Premier institutes
We intend to hire a Chief Marketing Officer who will be responsible for all marketing activities pertaining to the Network.
- The person will formulate and direct the overall marketing and communication strategy (on air and off- air) for all channels, so as to achieve the desired audience reach and targets.
- To establish a clear brand proposition for the channel/channels
- To prepare on-air as well as off- air marketing plans (for trade and consumer) and set a marketing budget in alignment with the objective of the network.
- To spot business opportunities with a view of earning revenues, saving cost and building brand equity
Skills Required :
- Strong understanding of brand building and its impact on business P&L
- Deep consumer orientation and ability to convert consumer speak to - business relevant actionable insights-
- Experience in handling Communication, Market Research and Media planning Agencies
- Strong communication and influencing skills
- Exceptional people management capabilities
Key Responsibilities:
- Build and manage the brand marketing function
- Strategize, develop and execute multi-channel brand marketing and promotional programs that support brand ethos.
- Manage ATL, BTL, onsite creative and campaign management activities to drive fashion branding
- Activate and manage a robust fashion PR program with fashion influencers.
- Regularly track and monitor customer perception and improve metrics
- Act as an authority and promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points, both external and internal.
- Develop and execute a rolling 3 month marketing and promotional calendar to drive traffic, profitable sales, and engage the target customer with the brand.
- Develop and direct measurable multi-channel, cross-channel, channel-specific, product, promotional, and cause-related marketing programs that tie back to brand strategy and business goals.
- Ensure fashion/product relevance to timing, Big Ideas and Merchandising Point-of-view.
- Facilitate integration of marketing, merchandising, product development and other departments as appropriate, to fully develop Big Ideas.
- Employ a variety of communications tools: print advertising, public relations, visual merchandising, direct marketing, strategic partnerships, events marketing, on-line, viral marketing, cause-related, local/community initiatives.
- Develop, optimize and track annual brand marketing budget.
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