Chief Marketing Officer - Consumer Durable

The Chief Marketing Officer is a ground-breaking leader with creative, strategic, and financial acumen coupled with strong business intellect necessary for taking the business to the next level. He/ She is also an experienced marketer who is able to lead and drive branding and marketing efforts in order to increase and build on growth and awareness targets.

Leadership/Supervisory Role:

- The Chief Marketing Officer will be accountable for all activities and performance of the marketing department. He oversees the Public Relations, Content, SEO, SEM, Performance Marketing, CRM, Brand Marketing, and Marketing Operations departments.

- He/ She will monitor and approve of all strategies applied by each team in order to ensure the efficiency and effectiveness of these teams, which leads to the achievement of the marketing department's goals and objectives. This further facilitates the achievement of the business's overall objectives and targets.

Strategy:

- The Chief Marketing Officer plays the leading role in strategy formation within the department, reviewing and approving all strategies in application by all teams. He/ She will initiate and implement measurable strategies that aid in driving the business's revenue goals and increasing awareness at all levels of the business's reach - regional, national, or beyond.

- Using his/ her vast experience and professional skills, the CMO will develop marketing plans that reach target segments promptly and effectively and dispenses them to relevant marketing teams for adoption.

Collaboration:

- Despite being the highest ranking position in the marketing chain, the Chief Marketing Officer should be highly collaborative. In this capacity, he/she will partner closely with the research and development department for the creation of solid plans and strategies that will have a vast consumer outreach reflecting the targeting, segmentation, and value proposition development of the business.

- The Chief Marketing Officer also mobilizes the communications department in launching strategies and ensuring clear communication within the marketing department as well as the other departments, which will ensure alignment and efficiency of efforts within different departments.

Brand Building/Story Telling:

- The Chief Marketing Officer is also responsible for the continuous development of the business's unique and compelling voice, which also aids in building awareness, uniqueness, relevance, esteem, and reputation, among target consumers.

- He/ She leads the creation of inspiring designs, content, and campaigns that will build the business's brand, eventually driving acquisition and revenue. The Chief Marketing Officer will also rally efforts within the marketing department and beyond to ensure that the brand's standards are maintained across all channels.

Desired Skills and Competencies

- Creative and innovative

- Ability to sense the pulse of customer

- Ability to get consumer insights and map to actionable

- Strong Analytical skills

- Interpersonal skills

- Passionate and energetic

- Ability to setup collaboration and partnerships

- Execution orientation

- Strategic Skills

The Ideal Candidate:

- The Chief Marketing Officer should be a creative and strategic thinker, and demonstrate calmness and composure under pressure and uncertainty inspiring the department's personnel.