Chief Marketing Officer - Conglomerate

Industry - Real Estate / Property

Category - Sales & Marketing

Job Type - Permanent

Description :

- Responsible for conceptualising and strategizing to improving the customer experience and brand credibility by working on promotions, campaign marketing, social media, Brand Positioning, PR, Innovations, Channel Strategy, Digital Marketing & Market Research to establish our brand in the market.

Client Details:

One of the largest publicly listed companies in India with commercial properties across 6 cities with over 27 Million SF of Grade A office Spaces.

Job Description:

- Responsible for brand stewardship, Setting brand standards, supervising advertising, medium design and other forms of marketing to maintain consistency in branding.

- Create a brand manifesto, work out the sharp differentiators and value proposition

- Explore brand messaging and campaign framework

- Define and align brand portfolio with growth strategy

- Creating go-to marketing strategies for brand building and its value proposition.

- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that our products and services meet customers' expectations and to build the brand credibility.

- Reviewing success of marketing campaign and developing ways to improve on brand recognition and brand's reach to customers.

- Measure the impact of customer marketing activities on customer growth, retention and financial outcomes, and communicate these impacts within the organization.

- Manage customer interaction, including online/offline communities, events, customer advisory boards, user groups and executive roundtables.

- Carrying industry focussed market research and data analytics in order to keep up to date with current market trends, as well as predict future trends.

- Meeting with clients and closely working with internal teams (Design coordination, Leasing, Technical Services & Operations etc.) to

understand our product portfolios/ features, customer needs, and enhance leasing effectiveness.

- Direct the collection and communication of customer feedback throughout the organization

- Consistently brainstorming and collaborating with teams for new ideas and strategies.

- Event marketing: Organising events such as product launches, IPC Meets, CEO meets Safety Conferences etc.

- Participate in external events/ industry forums & maintain healthy relationship with various stakeholders.

- Set up a corporate communication practice

- Channel marketing: Work on an action plan to increase engagement with channel partners

- Work on Technologies Supporting the growth and efficiency objectives of the organisation: Like Sales force automation, Marketing

automation platform, Corporate intranet/sales portal, Social media platforms, monitoring tools, Sales tools (e.g. playbooks, ROI/TCO tools),

Customer insight management tools, Customer reference platforms

- Building a Team that is diverse and has domain expertise to build a marketing engine for the offices business

- Create and monitor personal performance plans for domain or customer type-based marketing specialists on the team

Profile:

Qualifications & experience: MBA (Marketing) from premier Business school

- 3 Years Continuity

- Must have 15 years relevant industry experience with B2B, Hospitality, Aviation, Automobile, Telecom etc.

- Personal Traits & Competencies

- Innovative thinking to conceptualise new products to address current and emerging needs

- Ability to build a brand from zero; The promise, USP, pricing, customer segmentation etc.

- Expertise in customer insights and market research-based analysis

- Ability to convert research data / inputs into product ideas and concepts

- Brand management: Able to align multiple brand strategies and ideas

- Goal/ task prioritization: Able to work on multiple projects at the same time

- Able to think strategically and come up with campaigns

- Able to manage and allocate budgets

- Analytical skills and ability to leverage data and insights in the development of marketing plans

- Social execution (appropriate, effective use of common technologies)

- Excellent communication skills and strong writer

- Team building and working skills

- Mature and balanced problem solver

- Good at Strategic Brand Alliances

- Good interpersonal skills, strong presenter

Job Offer:

Learning & Development Opportunity

Market Leader

Competitive Package

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Mihika Chopra on +91 124 452 5476.

Contact - Mihika Chopra - +91 124 452 5476

The Apply Button will redirect you to website. Please apply there as well.