Chief Marketing Officer - Cashback & Coupon Organisation

We are looking for a - Chief Marketing Officer - for one of our esteemed Clients for Gurgaon Location.

RESPONSIBILITIES:

- Formulate and direct the overall marketing and communication strategy for all channels, so as to achieve the desired audience reach and targets.

- Impact on Revenue and market share growth: customer life cycle management and building marketing capability and spend Track -and -measure effectiveness.

- Scale up strategy : Develop marketing strategies to achieve scale based on strong analytics

- Build and manage the brand marketing function, strategize, develop and execute multi-channel brand marketing and promotional programs that support brand ethos

- Manage ATL, BTL, onsite creative and campaign management activities to drive brand.

- Develop fantastic and attractive B2C marketing initiatives including events, partnerships, promotions, campaigns and loyalty, etc.

- Must have experience of handling both offline and online marketing in e-commerce companies.

- The role requires deep understanding of business fundamentals with a strong ability for outcome based execution

- Develop long term brand architecture for products with ability to execute in short -term with clear milestones aligned to the Vision of the Company.

- Ownership of the P&L, Sales Target, Market share Target, Spends and Profitability.

- Ownership of the Brand and corporate sales goals through short-term and long-term activities.

- Developing business plans, analysis and execution for the achievement of the same within budgets.

- Structured thinker, who could bring clarity in any discussion.

- Exposure in leadership marketing role.

REQUIREMENT:

- Digital Marketing.

- Social media marketing.

- SEO/SEM.

- Strategic Marketing Alliances.

- Communication development.

- Brand management.