Chief Marketing Officer - BFSI/BPO/IT

Chief Marketing Officer JD:

Proven experience as chief marketing officer or similar role

Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)

Solid understanding of market research and data analysis methods

Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels

Understanding of different business disciplines (IT, finance etc.)

Proficient in MS Office and business software (e.g. CRM)

A leader with both creative and analytical capabilities

Outstanding communication (written and verbal) and interpersonal abilities

Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands

Define marketing strategies to support the company's overall strategies and objectives

Develop a feasible marketing plan for the department and oversee its day-to-day implementation

Plan and organize marketing functions and operations (product development, branding, communications etc.),

Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

Build a highly efficient team of marketing professionals

Create a solid network of strategic partnerships