Chief Marketing Officer - BFSI

Responsibilities

- "Listen" to the trends of the market and direct the market research efforts of the company

- Liaise with other departments to guide a unified approach to customer service, distribution, etc. that meets market demands

- Define marketing strategies to support the company's overall strategies and objectives

- Develop a feasible marketing plan for the department and oversee its day-to-day implementation

- Plan and organize marketing functions and operations (product development, branding, communications, etc.), and ensure they project the company's unique "voice"

- Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.)

- Build a highly efficient team of marketing professionals

- Create a solid network of strategic partnerships Requirements

- Proven experience as a Chief Marketing Officer or similar role

- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)

- Solid understanding of market research and data analysis methods

- Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels

- Understanding of different business disciplines.

- Proficient in MS Office and business software (e.g. CRM)

- A leader with both creative and analytical capabilities

- Outstanding communication (written and verbal) and interpersonal abilities

- BSc/BA in business administration, marketing, communications or relevant field;