Chief Marketing Officer - BFSI

Must have:

- Experience from a wealth/wealth tech, investment/ investment tech company

- Marketing experience must include a mix of Brand and Digital

Mission:

- To lead and innovate the marketing division, aligning marketing strategies with the company's business goals, and enhancing brand presence across global markets.

- The role involves creating impactful marketing initiatives, fostering synergy between marketing and sales teams, and ensuring that the marketing efforts contribute significantly to client acquisition, engagement, and overall business growth.

Key Outcomes:

- Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy that complements the sales efforts in different markets, focusing on both digital and traditional marketing channels.

- Brand Development and Positioning: Elevate the company's brand presence and reputation in the financial technology sector, ensuring consistent and compelling messaging across all marketing platforms.

- Digital Marketing Excellence: Oversee the digital marketing strategy, including content creation, SEO, social media marketing, and digital advertising, aiming for increased online engagement and lead generation.

- Collaboration with Sales Teams: Work closely with sales heads in various markets to create aligned marketing and sales strategies, ensuring marketing initiatives are effectively supporting sales goals.

- Market Research and Analysis: Continuously analyze market trends, competitor activities, and customer feedback to adapt marketing strategies, keeping the company ahead in a rapidly evolving industry.

- Performance Measurement and Optimization: Establish and monitor key performance metrics for marketing activities. Use data-driven insights to optimize campaigns and strategies for better ROI.

- Team Building and Leadership: Build, mentor, and lead a high-performing marketing team. Foster a culture of creativity, innovation, and accountability within the team.

- Budget Management: Efficiently manage the marketing budget, ensuring optimal allocation of resources for maximum impact