Chief Marketing Officer - BFS

Job Description : Chief Marketing Officer

Location : Gurgaon

Summary :

The purpose of the job is implementation of an organization-wide marketing strategy for product positioning, market penetration and pricing which will improve the organization's competitive position across country.

Job Responsibilities:

Operational tasks / deliverables:

- Providing strategic direction to the team in alignment with the overall branding and marketing strategy

- Regular strategy relook, organize 2 strategic reviews per year (Q1, Q3), facilitate formulation of strategy

- Recommend changes in marketing philosophy and policy when such changes serve the best interests of the organization.

- Set up optimal product portfolio with respect to our systems limitations (HS) and flexibly reacts on business needs, product set-up in systems

- With Sales and Customer Experience, design sales arguments and sales scripts

- Regular review of product profitability, drive product pricing, creative pricing structures, insurance

- Design and produce effective marketing materials for sales support; Regional support of Sales with marketing materials (logistics, language issues)

- Develop relationships for delivery PR messages, manage/prevent negative PR

- Set up regular internal communication tools (newsletters, magazines, intranet, regular all employee meetings), and manage content

- Building, managing and developing Mkt team, right staffing, succession planning

Strategic tasks / deliverables:

- Organizing process of Strategy set up, owning rolling 5 year strategic plan, incorporate group strategy "Agenda 2020"

- Ensures market knowledge within organization (knowing / understanding market, competitors, partners)

- Drives further development of Homer Select to enable strategic plans of Indian business

- Set up optimal external / internal communication strategy (Marketing Communication, PR)

- Defines and develops our brand (described and defined in a brand book), building brand awareness

Desired Profile :

- Minimum 15 years of relevant experience with minimum 8 years of leadership experience

- Exposure in new product launch, customer integration and management, consumer insights/ analytics & planning

- Exposure of working in a geographically diverse organization

Who should join :

- Someone who strong interpersonal skills

- Strong business acumen

- Strategic perspective