Chief Marketing Officer - Beverages - IIM/ISB/FMS/MDI

Chief Marketing Officer

Our client is a leading beverages organization looking for a chief Marketing Officer. The position can be based either in Bangalore or Delhi. The details of the role is given below :

Job Description :

- Design and ensure execution of branding and demand generation campaigns, across various marketing strategies and engines both online and offline with a strong focus on Channel Marketing

- Develop a deep understanding of product and insights into the underlying behavior and interests of the target audience/users

- Study, review and prepare user-acquisition and retention strategies

- Conduct iterative testing for advertising creatives and messages, analyze the performance, and apply insights to craft engaging and appealing content for target audience.

- Drive concurrent marketing projects and the management of large-scale advertising campaigns parallelly

- Serve as the main point of contact for multiple ad networks and third-party relationships

- Work in collaboration with sales, sales support, product development and other cross-functional teams to develop marketing programs

- Be the voice of the customer and partners with internal teams, and rally support from them towards resolving outstanding issues and challenges

- Keep up with industry best practices and knowledge as it applies to all things related to ad creatives

The Successful Applicant :

- Masters or MBA (preferably with marketing specialization) from tier 1 college

- 10-12 years of experience in leading various functions of marketing in a fast paced environment

- Experience of working with B2C brands in digital marketing and brand building

- Proven experience successfully leading cross-functional teams; knowledge of demand generation, digital marketing, account based marketing (ABM), and partner marketing

- Deep understanding of how to use market intelligence, insight, and data to formulate and develop strategies and plans

- Knowledge of and experience working with the partner ecosystem and best practices in partner marketing and co-marketing

- Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools

- Exemplary leadership skills with steadfast resolve, high integrity and empathy

- High expertise in strategic planning & implementation

- Proven track record in managing leadership levels, building high performing teams along with meritocratic and inclusive culture

- Highly committed to making a difference through inspiring passion and teamwork