Chief Marketing Officer - B2B SaaS

Chief Marketing Officer

Duties and Responsibilities:

- Set marketing goals and objectives

- Plan, implement and manage marketing strategy

- Contribute to the overall growth of the company

- Review and manage content marketing strategy

- Determine KPIs for the marketing department

- Keep the marketing budget in check

- Track KPIs on a regular basis and present reports

- Work with sales and development and customer success teams

- Create and present the annual marketing plan and strategy

- Use data and reports to make evidence-based decisions

- Analyze company's marketing strategy and suggest improvements

- Stay up to date with the latest technology

- Stay up to date with the latest best practices

- Attend marketing conferences and educational programs

- Design, plan and execute effective marketing campaigns

Requirements and qualifications:

- 20+ years experience in marketing with 10+ years in SAAS B2B space

- Being customer-centric

- Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, LinkedIn Ads, HubSpot etc.

- In-depth knowledge of big data analysis

- Regularly produce and present reports

- Excellent organizational and time management skills

- Good communication and interpersonal skills

- Excellent presentation skills

- MBA in Marketing, Management or similar relevant field

- Additional marketing certifications are a plus