Chief Marketing Officer - Automobiles/Textiles/Manufacturing Firm

Responsibilities:

- Contribution of marketing efforts to overall revenue through metrics like Customer Business Ratio, customer acquisition cost (CAC), and marketing-influenced revenue.

- Monitoring the number of new customers acquired within a specific period.

- Measuring the value, a customer brings to the company over their entire relationship with the business, providing insight into the effectiveness of marketing campaigns in retaining high-value customers.

- Evaluating the efficiency and profitability of marketing campaigns by comparing the cost of investment to the generated revenue.

- Tracking the number and quality of leads generated by marketing efforts and the conversion rate of these leads into sales opportunities.

- Analysing conversion rates at various stages of the marketing funnel (e.g., website visitors to leads, leads to customers) to optimize conversion strategies.

- Measuring brand visibility, reach, and engagement through metrics like website traffic, social media mentions, share of voice, and brand sentiment.

- Monitoring metrics like customer satisfaction, repeat purchase rate, churn rate, and Net Promoter Score (NPS) to gauge customer loyalty and satisfaction.