Chief Marketing Officer - Apparels

- Listening to the trends of the market and directing the market research efforts of the company

- Liaising with other departments to guide a unified approach to customer service, distribution etc. that meets market demands

- Defining marketing strategies to support the company's overall strategies and objectives

- Develop a feasible marketing plan for the department and oversee its day-to-day implementation

- Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company's unique "voice"

- Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

- Build a highly efficient team of marketing professionals

- Create a solid network of strategic partnerships.

- Design branding, positioning and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Craft quarterly and annual hiring plans

- Monitor competition (acquisitions, pricing changes and new products and features)

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative