Chief Marketing Officer - Apparel Manufacturing

Our client is one of the leading manufacturer of Apparel & Fashion company. It manufactures premium men's clothing product.

Job Profile :

- Define marketing/branding strategies to support the company's overall strategy and objective.

- Oversee the planning, development and execution of the company's marketing and advertising initiatives.

- Drive the brand identity via consumer research, nurturing communication touch points (PoS, online, apps, etc).

- Design and coordinate brand communication, promotional campaigns, PR and other marketing efforts across channels

- Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands.

- Manage a highly efficient team of marketing professionals.

- Manage Marketing budget.

- Run the Marketing department in ways that promote higher profitability and competitiveness

Candidate Profile :

- A bachelor's degree and Masters in Business Administration (MBA) in Marketing from reputed institution.

- 7+ years of experience in managing Brand evolution, growth and digital across B2C platforms.

- Excellent skills and ability to manage digital brand creation, performance marketing and SEO/SEM.

- Experience of handling a small - midsized marketing team.

- Strong background in running digital campaigns, customer engagement and lead generation.

- A leader with both creative and analytical capabilities.

- Outstanding communication (written and verbal) and interpersonal abilities

- Collaborative and high on integrity.