Chief Marketing Office - Footwear Firm

We have a very urgent position in one of the footwear organization across the following location:

BASE LOCATION - Mumbai ( HQ )

OFFERED CTC - ( negotiable ) ; depending upon current CTC.

POSITION - Chief Marketing Officer ( CMO )

REPORTING : Global Marketing Director

SPAN OF CONTROL - India

INDICATIVE JOB PROFILE :-

Purpose of the Role:

This role will be responsible for planning and executing the Marketing strategy for India, ensuring the appropriate expression of the brand positioning and in accordance to the Global brand strategy. The position will have as scope the full marketing mix: portfolio, pricing strategy and architecture, communication, and point of sale executional guidelines.

Business Context:

Key Duties and Responsibilities

- Define the ideal portfolio (adoption from Global product line) according to channel segmentation and brand maturity level

- Recommend and implement distribution strategy (considering stores, and market category channel structure)

- Recommend and implement pricing strategy (covering different portfolio sub-segments)

- Lead integrated communication plan (Digital, PR, 360 media, events, Retail, etc.) by adopting from Global content and also developing local specific assets when needed

- Track performance, prepare diagnostics of portfolio performance and define corrective actions aiming to support brand results vs. target (PO and Forecasts)

- Recommend volume and mix as part of the S&OP process, taking into consideration input from the commercial team and relevant external data

Capabilities (Skills, Knowledge, and Abilities including Technical Requirements):

- University degree and MBA (ideally focused on Marketing, General Management or Business)

- Used to deal with Global Marketing interactions & models, having India as a priority market

- Minimum experience of 10 years in similar positions in multinational Companies of the fashion/sports markets. 

Note: candidates from FMCG from Beauty and Personal care segments will also be considered.

TCPL
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