Chief Marketing & Digital Officer - Internet/Online

Job role:

- The Chief Marketing & Digital Officer is responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives.

- He plays a vital role in a company's growth and have important responsibilities that range from creative influence on business strategy.

- He is responsible to generate revenue through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising, and public relations.

Key responsibilities & Accountabilities:

"Listen" to the trends of the market and direct the market research efforts of the company.

- Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market

demands.

- Lead company's digital transformation and challenge/optimize existing go-to-market strategies and internal processes.

- Define marketing strategies to support the company's overall strategies and objectives.

- Develop a feasible marketing plan for the department and oversee its day-to-day implementation.

- Building a network of reliable external agencies and marketing professionals.

- Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure

they project the company's unique "voice".

- Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.).

- Undertake market research studies and analyze the results in order to better understand the market and customer tastes

- Create a solid network of strategic partnerships.

- Conducting market research and staying abreast of competitor positioning.

- Evaluating important metrics that affect our website traffic, service quotas, and target audience.

- Monitoring the company's social media accounts and offer constructive interaction with users.

- Reviewing methods for finding and saving online customer reviews.

- Developing and establishing a comprehensive marketing Automation, SEO and Content Strategy.

Measure ROI and KPIs to finalize budget.

- Automate new processes, make changes easily, and integrate seamlessly with industry-leading business intelligence tools to help drive continual improvement and compliance.

- Build a highly efficient team of marketing professionals and direct brainstorming meetings and creative sessions.

Please note:- Candidate should have 10 yrs of experience with 3 to 5 yrs experience in a leadership role. An advanced degree in marketing or MBA(Marketing) is preferred.