Chief Manager - Digital Product - BFSI

Product Development - Building scope and requirements for digital platforms

- Understand and lead analyses of the competitive environment, customers and product metrics to determine the right set of features to drive engagement

- Translate product strategy into detailed requirements and prototypes

- Work with design team to guide design of simple and intuitive user interfaces and experience

- Considering the product lifecycle - own, prioritize and execute the product roadmap

- Supporting the technical team during build-out of the product

- Brief the QA team and self-QC the finished product knowing the initial product requirements

- Define and analyze metrics that inform the success of product across digital channels

- User Experience enhancements - Enhancing product feature-wise flow and usage and defining new user journeys

- Analyzing data to understand the various user pain points and then making changes to the product accordingly

- Create tools to empower customer service to handle customer queries better and faster

- Managing Product Release Cycle management - Owning the product development lifecycle month-on-month

- Prioritizing feature development and enhancements for every release

- Setting timelines and stake holder management for features

- Using analytics to optimize process flows and identify/solve customer issues

- Continuous enhancement/optimization of online/agent Insurance buying journeys - Creating new user buy journeys

- Optimizing existing buy journeys through the help of data

- A/B testing

- Studying various trends to understand user drop-offs; user pain points and making changes to the journeys accordingly