Chief Manager - Channel Marketing

As Chief manager, channel marketing, the incumbent will be responsible for developing, driving and implementing channel marketing strategies and promotional campaigns for Agency channel

Responsible for:

- Developing channel marketing programs & marketing campaigns for enabling sales growth and revenue enhancement. Managing the channel marketing calendar for the channel

- Design & develop seller/customer/consumer engagement strategy in tandem with the brand purpose, vision and functional strategy of the function/organization.

- Take forward and build the brand common purpose and positioning across channel mark eting initiatives

- Champion all below the line, digital and experiential marketing initiatives- in line with the channel must wins

- Driving consumer and seller need identification through research and strategic initiatives

- Supporting channel transformation initiatives through marketing and communication interventions

- Ensure that stakeholders are up-to-date with new products and enhancements.

- Develop sales tools, marketing campaigns, digital campaigns and aids which will help accelerate product uptake amongst channel partners.

- Design and implement measurements to quantify ROI from channel marketing programs, quarterly thematic campaigns and co- marketing activities

- Develop and drive demand/lead generation marketing strategy, generating qualified prospects for the sales organization. Includes ongoing lead nurturing programs to support the channel leads.

- Work closely with brand marketing, digital team and product marketing on development and production of enablement tools and other campaign related collaterals. Example: conversation starters, video marketing, digital tools etc.

- Leverage brand assets effectively to build consumer preference and gain seller mindshare via strategic long term platforms.

- Build protection as a key product and category feature to drive seller conviction and develop sales tools and campaigns to support them.

- Develop, manage and drive cross-sell campaigns in partnership with the bank.

- Internal liaison- responsible for communicating all channel programs, campaigns and lead generating activities.

- Develop profitable marketing plan based on industry trends and competitor activities.