Chief Manager - Branding & Communication - BFSI

Job Purpose:

1. Strategic Brand Management & Corporate Branding

2. Increase Saliency of the brand Key Responsibilities Functional Responsibilities

Strategic Brand Management:

a) Communication & content

- Internal communication through internal newsletters, mailers and other tools.

- Creation of campaign for organization-wide initiatives (not restricted to a particular product vertical)

- Ensuring brand guideline awareness and adherence in the organization.

- Customer facing communication, product collaterals, content curation for campaigns and vetting of content.

b) Conceptualize, design and execute customer brand engagement programs:

- Conceptualizing unique programs/properties to increase engagement of our customers & TG with the brand (BTL).

- Piloting & analyzing results of these programs, and ensuring continuity of successful ones.

- Ensuring improvement in brand engagement-related parameters.

c) Monitor and review brand health and support the execution of brand management programs.

- Managing and reviewing the Brand Architecture, for projects/initiatives, basis insights from Brand Tracks & drive improvement in key parameters.

- Creation of other key brand assets and the brand key:

d) Design and execute branding programs enhancing brand visibility across channels

- Conceptualize & execute unique branding programs to enhance brand visibility and equity across key channels like dealership networks, branches, digital etc.

- Drive co-branding initiatives and brand partnerships across key channels.

e) Increase Saliency of the Brand:

- Planning & executing various activities and campaigns to increase awareness & salience of the brand.

f) Product Specific Branding

- ATL Ads, Collaterals/PoS for any specific customer-facing initiatives.

- Last-mile visibility creation (At dealerships & branches)

Classification: Internal

- Branding support for internal schemes & initiatives (Collaterals, Mailer Campaigns etc.)

- Branding support for events & activations.

g) Servicing requests from other support functions (Secretarial, Accounts, Legal, HR etc.)

- Regulatory advertisements

- Campaigns to promote specific initiatives pertaining to the respective functions and Branding

- Collaterals for specific activities.

Job Requirements Qualifications:

- MBA - Marketing from Tier I or II B-School Experience

- 8+ years in Brand Management Functional Competencies

- Brand & Communication Management

- Collateral Management

- Vendor Management

- Well versed with Media planning and basic data skills Behavioral Competencies

- Good communication Skills (Verbal & Written)

- Attention to Details

- Innovative

- Good Leadership Qualities