Chief Manager/Assistant Vice President/Specialist - Performance Marketing - Bank

Given below the position details with a leading Bank :

Job Title - Specialist - Performance Marketing

Grade - Chief Mgr/AVP

Place of work - Mumbai

Business Unit - Corporate Function

Function - Marketing & Communication

Job Purpose: Design and manage the digital media campaigns for customer acquisition and Branding across paid digital media channels

Roles & Responsibilities:

- Responsible for growth in new user acquisition by designing and driving digital marketing campaigns

- Develop and execute digital campaigns with a focus on qualified traffic generation and increased engagement

- Responsible for optimization of campaigns & effective lead acquisition through SEM, SEO, eDMs, affiliate marketing, etc.

- Benchmark competitors' actions on spends, channel focus, etc.

- Handle external and internal stakeholders to drive, monitor and report business KPIs

- Support all acquisition campaigns with relevant content and creatives through inhouse and external partners

- Drive customer behavior insights & create user personas to understand the consumption habits

- Adopt and drive best in class SEO/SEM capabilities

- Define success metrics & build the tracking mechanism to calculate spend ROI

- Elevate Bank First branding through innovative digital media campaigns

- Drive engagement with multiple digital media agencies

- Stay up-to date with developments in digital marketing; responsible to provide updates to the leadership & train the team on new ideas / developments