Chief Digital & Marketing Officer - NBFC

Opening for Chief Digital & Marketing Officer (CDMO)

The position is with reputed NBFC and they are looking for Chief Digital & Marketing Officer (CDMO)

Location : Mumbai

Desired Experience : 15+ years' experience in similar roles designing and launching digital and mobile- first platforms

Key Deliverables :

- Lead company's digital transformation and challenge/optimize existing go-to-market strategies and internal processes.

- Be a digital evangelist, championing the use of technology and practices to engender a digital- first mindset. Help in creation of new business models and revenue streams using digital.

- Implement the digital strategy by working with cross-functional partners to map and transition traditional processes to digital ones

- Work with corporate and operational teams to design, test, and implement programs that further entrench the company's services with existing customers; including driving cross-selling strategy with existing customers, increasing referral business, and reducing customer turnover.

- Establish and drive benchmarks to determine effectiveness of marketing programs and support decision making; define key marketing KPIs and design marketing dashboard to share with other CXOs

- Enhance org's social media presence and branding across multiple platforms

- Augment platform for customers to reach out and connect & to enhance the customer experience across all digital touch points

- Help distinguish better employer brand by exhibiting compelling stories across social media channels

- Ensure collaboration, knowledge sharing, and digital best practices between partners and colleagues to help embed a robust digital ecosystem

- Ensure all relevant digital initiatives are fully integrated into the strategic-planning process for leadership commitment, resource allocation and execution

- Own and centrally monitor the digital innovation project portfolio. Work with teams across the business to generate innovative digital solutions for products, services, processes, customer experiences, marketing channels, and business models

- Measure ROI on digital projects, fine-tuning approaches as needed to ensure we're investing in the right tools and resources

- Identifying new tools - AI, digital, CRM - that can support, enhance and improve Org's solutions

- Work closely with HR to attract and retain top talent, and to build digital capabilities across the company

Suitable candidates may forward their updated profile in strict confidence with details to the e-mail ; Current Salary , Expected Salary, Notice Period & Current Location.