Chief Digital Marketing Officer - BFSI

Key Deliverables:

- Lead company's digital transformation and challenge/optimize existing go-to-market strategies and internal processes.

- Be a digital evangelist, championing the use of technology and practices to engender a digital first mindset. Help in creation of new business models and revenue streams using digital.

- Implement the digital strategy by working with cross-functional partners to map and transition traditional processes to digital ones

- Work with corporate and operational teams to design, test, and implement programs that further entrench the company's services with existing customers; including driving cross-selling strategy with existing customers, increasing referral business, and reducing customer turnover.

- Establish and drive benchmarks to determine effectiveness of marketing programs and support decision making; define key marketing KPIs and design marketing dashboard to share with other CXOs.

- Ensure collaboration, knowledge sharing, and digital best practices between partners and colleagues to help embed a robust digital ecosystem

- Ensure all relevant digital initiatives are fully integrated into the strategic-planning process for leadership commitment, resource allocation and execution

- Own and centrally monitor the digital innovation project portfolio. Work with teams across the business to generate innovative digital solutions for products, services, processes, customer experiences, marketing channels, and business models.