Chief Business Officer - eCommerce

Purpose - Why does it exist?

To lead the growth of our domestic e-commerce vertical, comprising D2C and e-commerce marketplaces

Key Performance Indicators

1. Profitable sales growth in D2C and e-commerce marketplaces

2. LTV/CAC for all channels

3. Market share in e-commerce marketplaces

Key Responsibilities

- Draw up and deliver ambitious sales plans for D2C and e-commerce marketplaces. Overall in charge of business delivery of these 2 verticals

Specific to D2C vertical

- Oversee operation of own website, app, content platform and any other digital D2C initiatives, leading up to metrics around sales, traffic, engagement, LTV/CAC and NPS

- Run an effective acquisition funnel with diversified acquisition sources, and strong customer loyalty

In charge of performance marketing channels, budgets and ROI

Specific to e-commerce marketplace vertical

- Overall responsibility for delivering business from e-commerce marketplaces

- Oversee preparation of S&OP, marketing programs

- Continually improve market share in the marketplaces through a combination of product, marketing and other tactical interventions

- Lead relationship management with various marketplaces

- Liaise with product and marketing teams to help achieve sales objectives