Chenoa Information Services - Manager - Marketing

Marketing Manager

Location - Remote

Exp - 5 - 6 yrs.

Position Overview:

We are seeking a highly motivated and detail-oriented Marketing Manager to manage customer advocacy projects. In this role, you will be responsible for creating and executing marketing initiatives that leverage our satisfied customers to drive brand awareness, lead development, and business growth. You will work closely with cross-functional teams to develop case studies, gather customer feedback through surveys, cultivate references, and manage our reference program.

Key Responsibilities:

- Customer Case Studies: Collaborate with Product teams, Sales, and customers to develop compelling case studies that highlight the success stories of our customers. Manage the entire case study creation process from ideation to publication - collaborating with internal content and creative resources.

- Customer Surveying: Design and implement customer satisfaction and feedback surveys to gather valuable insights. Analyze survey data and provide actionable recommendations to improve our products/services.

- Reference Program Management: In close collaboration with our Sales team, manage the evolution of our customer reference program. Identify and nurture customer relationships to create a pool of references available for sales and marketing activities.

- Soliciting References: Actively engage with satisfied customers to secure endorsements, testimonials, and references for various marketing materials, including websites, sales collateral, and press releases.

- Advocacy Campaigns: Develop and execute customer advocacy campaigns that showcase customer success stories across multiple channels, such as webinars, blog posts, social media, and email marketing.

- Cross-functional Collaboration: Collaborate closely with Sales, Product Marketing, Content Marketing, Customer Success, and other departments to align customer advocacy initiatives with overall marketing and business goals.

- Performance Tracking: Monitor and report on the effectiveness of customer advocacy initiatives, measuring key performance indicators (KPIs) and making data-driven recommendations for optimization.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field. MBA or relevant certification is a plus.

- Proven experience in marketing, project management, or customer advocacy roles.

- Strong project management skills with the ability to handle multiple projects simultaneously.

- Exceptional written and verbal communication skills.

- Proficiency in CRM software, customer survey tools, and project management tools.

- Ability to build and maintain strong relationships with customers and internal teams.

- Analytical mindset with the ability to derive insights from data.

- Creative thinking and problem-solving skills.

- Self-motivated and able to work independently as well as in a team.