Chegg.com - Manager - SEO Operations

SEO Operation Manager

The role focuses on managing key processes that are critical to success of SEO group. As a leader, the person is responsible for the day-to-day operations, setting/managing expectations, implementing guidelines, providing support, and mentoring team members. This person is expected to deliver strategic SEO projects like content gap analysis, keyword research, competitor site teardown, etc. by meeting success metrics. The candidate must possess knowledge of best practices around on-page optimization and off-page optimization to support overall SEO strategy of Chegg. Experience and knowledge associated with site architecture and website backend will be critical to this role.

- You need to be the go-to person within Marketing Operations (MO) for anything SEO

- You'll be responsible for developing SEO strategies and processes to an impressive array of student first products/business units

- You should be able to provide recommendations, if required, to the associated stakeholders for better optimized sites

- You should be able to accelerate the growth of SEO group

Key functions of the role :

- Working closely with the leadership and key stakeholders to manage SEO programs

- Nurturing, mentoring, and growing the MO SEO talent

- Aiding the development of new MO SEO capabilities

- Creating and optimizing processes to scale up operations

- Auditing websites and providing technical recommendations to improve SEO visibility

- Reporting and communicating strategies, progress, results in sync with agreed KPIs

- Partnering with US based SEO stakeholders to ensure both sides are aligned on everything

- Gathering, analyzing, and reporting insights on processes to enable continuous improvement

- Evaluating opportunities consistently to expand capacity thru process improvements

Required Candidate profile :

- Qualification : UG or PG in any stream [MBA preferred but not mandatory]

Experience :

- 5+ years in a similar role [experience in a process driven environment preferred]

- Experience in a team management role [leading 5 people at least] is a necessity

Tools and platforms :

- Keyword Planner, Screaming Frog, Moz, Majestic SEO, Ahref, GWT, Ahref, Jira, Confluence, Excel

- SQL, HTML, Python

- Certification : Any process or project management certification, from a credible organization such as ASQ, IASSC, PMI, Scrum Alliance, etc.

- Communication : Excellent speaking and writing capabilities [preferably US English]