Chef's Basket - Social Media Manager/Online Marketing Manager - FMCG

The role involves :

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

- Moderate all user-generated content in line with the moderation policy for each community

- Create editorial calendars and syndication schedules

- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

- Create timely and engaging content optimized for platform used and intended audience

- Monitor sites for customer service opportunities and initiate conversations on behalf of the client

- Analyze and report social media actions on a monthly basis for successes and new opportunities

- Continue to refine and define social marketing process

Desired Candidate Profile

Requirements :

- Proven working experience in social media

- Should have experience in a similar role.

- Excellent social media skills

- Demonstrable social networking experience and social analytics tools knowledge

- Knowledge of online marketing and good understanding of major marketing channels

- Positive attitude, detail and customer oriented with good multitasking and organisational ability

Salary offered: 8 - 10 LPA