Chef's Basket - Digital Marketing Manager - Fizzy Foodlabs

Fizzy Foodlabs Pvt Ltd (Chef's Basket)

An IIT-B alumni venture into packaged foods (FMCG) specializing into world cuisines. Chef's Basket is the first brand that has been launched with the portfolio of recipe kits. We are a start-up growing at a rapid pace and are looking for like-minded people to join us, who can lead and grow the business.

To know more about us please check the links below :-

- http://economictimes.indiatimes.com/small-biz/startups/ready-to-cook-food-startup-chefs-basket-raises-rs-40-crore-to-expand-offerings-reach/articleshow/49730163.cms

Digital Marketing Manager

The candidate should have interest and passion in the field of Digital Marketing. He/she will work on the following channels:

- Search Engine Marketing

- Search Engine Optimization

- Online Display Ad Networks

- Social Media Marketing

- Third Party Digital Marketing Networks

Roles & Responsibilities:

- Build and manage the company's social media profiles and presence

- Drive consistent, relevant traffic and leads from our social network presence

- Engage different digital media to generate website traffic and email lead nurturing

- Collaborate with internal teams to create landing pages and optimize user experience

- Envisioning and executing digital marketing campaigns with creative writers and designers

- Choosing appropriate channel of 3rd party advertising

- Analyse various performance metrics for budgeting, performance improvement and generating business insights

- Collaborating across different channels of digital marketing for multi-channel advertising campaigns

- Analyse data to gather insights for new marketing campaigns

Desired Skills and Experience:

- 3-8 years of proven working experience in Digital Marketing into E-Commerce domain

- Understanding of SEO / SEM / AdWords / GDN along with core in-bound marketing principles

- High level of experience in data analysis techniques and advanced excel

- Strong conceptual understanding of digital metrics or sampling or normalization methodology

Salary Range; 12-15 LPA