Chef's Basket - Area Sales Manager - General Trade

Fizzy Foodlabs Pvt Ltd :

- An IIT-B alumni venture into packaged foods (FMCG) specializing into world cuisines. Chef's Basket is the first brand that has been launched with the portfolio of recipe kits. We are a start-up growing at a rapid pace and are looking for like-minded people to join us, who can lead and grow the business.

To know more about us please check the links below :

- http://economictimes.indiatimes.com/small-biz/startups/ready-to-cook-food-startup-chefs-basket-raises-rs-40-crore-to-expand-offerings-reach/articleshow/49730163.cms

- The candidate is required to manage the business for his/her region across the channels - Modern Trade, General Trade & Institutional.

He/She would be responsible for Topline and Bottomline for his/her region. Key aspects would include (but not limited to) :

- 6-8 years experience in a similar role in FMCG

Team / People Management :

- Handling a team of 2 SDM Leaders, 3-4 Merchandisers, 2 Sales Executives and brand promoters

- Relationship management with all stakeholders - Customers (Retailers) at store and category level, Distributors and with the team

- Focusing on capability building of the team by regular training, mentoring and review/audits.

Processes :

- Landscaping of region for all channels : Hyper/Super, Boutique & HFS

- Quarterly planning with accurate Monthly sales forecasting based on customer-wise building blocks, trade schemes, consumer promos and visibility hiring at Modern Trade

- Weekly Reporting of Secondary Sales & distributor inventory and weekly sales call for highlighting status and issue resolution

Monthly Closing : Account-wise performance - absolute & % share

- Complete control over maintaining in-store Merchandising and visibility standards across accounts

- Monthly calendar planning for in-store activation and deploying resources weekly for the weekend in-store activation

Deliverables :

- Meeting Primary and Secondary Sales Objectives of the company

- Monthly distributor-wise closing, claim settlements, payment collections

- New distributor appointment as and when required based on company's guidelines for partner selection

- Planning & Executing weekend in-store activation (Sampling & Promotion) at top accounts for managing tertiary sales.

- Coordinating with ABMs for participating in out-of-store events

- Modern Trade : Account wise tracking & maximizing % category share

General Trade : Maximizing churn of orders

Intelligence - Awareness about competition - Offers, Promos, activities, etc. to constantly outsmart them across channels