LOCATION: Navi Mumbai
ORGANIZATION: Cheers Interactive
ROLE: Senior Analyst – Market Research
RESPONSIBILITIES:
- Design and execute market research projects (quantitative and qualitative) to address key business questions
- Conduct secondary research covering publicly available information, free and paid databases, industry associations, trade press, and analyst reports.
- Conduct primary research covering questionnaire design, sampling, data collection methods, research methods, data analysis using statistical analysis, reporting and insights generation
- Perform and interpret results from advanced statistical analyses that help address key business issues and translate findings into business actions
- Demonstrate leadership by successfully managing medium to large projects
REQUIREMENTS:
- 4+ years of experience in market research – including primary and secondary research
- Graduate / Post Graduate in Engineering / business / statistics / economics
- Excellent verbal and written communication skills
- Knowledge of various research approaches such as conjoint analysis, segmentation, maxdiff, satisfaction tracking etc
- Knowledge of various statistical methods such as regression, correlation analysis, ANOVA,
Factor Analysis, Cluster Analysis
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