Chat360 - Digital Marketing Head/Chief Marketing Officer

Head of Digital Marketing/Chief Marketing Officer

Company Name : Chat360

Chat360 is a funded technology startup which offers omni channel conversational commerce for enterprises across geographies. It leverages Chatbots and AI powered solutions with a powerful analytics engine to help businesses generate more leads, enhance customer retention, automate customer support and marketing initiatives through platforms like Whatsapp, Facebook, Google etc

The founding team includes alumni of London Business School, IIT and Warwick.

The role involves :

- Top of the line digital marketing leader with relevant performance marketing experience in scaling up digital companies

- Take ownership of paid marketing budget and strategy

- Manage channel spend and budget, as well as consistently measure campaign results

- Excellent planning skills to manage digital campaigns both in-house and with the external digital agency

- Technical Skills: hands-on experience with performance marketing, Search Engine Marketing (SEM), - Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO)

- Collaborate with creative teams for mobile campaign assets, landing pages, product enhancements, etc

- Drive actionable insights and recommendations

- Closely work with internal stakeholders, including but not limited to business and marketing teams, to understand and set expectations

- Work with internal teams and external agencies

- Google Analytics, Google AdWords, PPC, email/SMS/affiliate marketing, Display Advertising Campaigns, Maintaining social media presence

- Demonstrated ability to challenge the status quo and work on balancing multiple competing priorities

- A founder's mentality to take ownership and get things done, irrespective of the challenges.

- Ability to be the thought leader in digital and continuously learn/ upgrade one's digital skillsets to be on the cutting edge of emerging digital platforms and techniques.

- Have also led SEO optimizations working with the engineering team to drive organic traffic to mweb/web/app