- Create a blueprint to deliver GTM strategy by devising the right expansion model for business growth
- Conduct market research, analysis, and strong market knowledge to launch & grow channels and generate revenue.
- Ensure consistent messaging across websites, collateral, and other marketing initiatives
- Research and build value proposition for new full-funnel solutions targeting specific market segments
- Actionable competitor & market research influencing lead-generation campaigns or sales enablement collateral
- Continuously monitor and update existing value propositions
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