Channelplay - Business Development Associate

Channelplay is a leading shopper marketing company in India. We work with some of the world's best known companies such as Apple, Microsoft, P&G, Coke etc. to help them be more successful at retail. Channelplay provides a full range of services designed to help our clients sell better from their retail and other channels. Our Sales Outsourcing and Sales Training services ensure the availability of appropriate human resources for selling, our Visual Merchandising and Loyalty Programs help us create effective and motivated retail environments and our Mystery Shopping and Market Research services help measure performance and drive improvements.

Channelplay is the fastest growing retail marketing services firm in India. People, processes and technology are the three key areas where Channelplay is continuously focused on creating differentiators. Our leadership team consists of ivy-league educated professionals with experience in some of the world's leading companies, our processes are benchmarked against global organizations, and we- re at the cutting edge of use of technology for managing our business and back-office operations

We are a one stop solution for a brand's visual merchandising needs delivering industry quality standards through Channelplay's experienced professionals. Our efforts for best in class integrated marketing communications help brands get visibility in retail with a competitive edge. This is really exciting to work on as every other day comes with a new challenge to meet the dynamism of marketing world.

- The role of this profile is to generate leads for the Sales Force Outsourcing and Visual Merchandising in Indian markets.

Role & Responsibilities

- Research industries and identify potential customers for the respective verticals and collect contact details of decision makers.

- Run a lead generation process on identified customers through email, LinkedIn and cold calls to create interest and generate leads and set up appointments.

- Participate in client meetings, make presentations, create proposals and help to close the sale.

Skills & Experience Required for Success in This Role

- Lead Generation - Ability to research through various sources to identify target customers and generate a contacts database.

- Customer Communication - Ability to create email, linkedin and phone campaigns for effective business development.

- Presentation skills - Ability to make effective presentations to customers.

- Understanding of Enterprise Software - Ability to understand our software solution and various customer requirements to be able to communicate need and solution to customers effectively.