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19/11 Bhumika
Recruiter at Peoplemint Consultant LLP

Views:250 Applications:67 Rec. Actions:Recruiter Actions:5

Channel Marketing Support - Bank (2-8 yrs)

Kolkata Job Code: 1182647

Opening for Channel Marketing Support (individual Role) in a leading Bank

Location : Kolkata


- Responsible for co-ordinating with Marketing team on all D2C (Direct to Customer) communication & creating of collaterals to drive various business KPIs.

- Getting all such collaterals & communication approved by concerned stakeholders & ensuring implementation thereof.

- Bring about innovation & creativity in our customer communication & review communication methodology to ensure channel optimization.

- To ensure efficacy of communication channels & ensure optimum utilization of given resources & budget to reach our target segments in the most efficient manner.

- Designing strategies & campaigns to drive login & usage of our Digital Platforms.

- Ensure higher adoption & usage from Non users & digitally enabled customers.

- Timely & accurate submission of relevant regulatory reports to relevant authorities.

- Drive & develop alternate channels like phone banking to drive new user registrations.

- Cross Sell of Third Party products for the bank through digital platforms & ensure achievement of yearly budgets for the said products.


Women-friendly workplace:

Maternity and Paternity Benefits

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