Channel Marketing - Health Insurance

We have one very urgent positions in one of the BEST LIFE INSURANCE BRAND across the following locations --

LOCATION : Mumbai

OFFERED CTC : 18lac to 20lac p.a + incentives ; depending upon current CTC, interview status.

POSITION : Channel Marketing - Health Insurance

Principal Accountabilities :

Create the annual channel marketing plan across key markets/ geographies in order to achieve the preferred brand status among distributors and create a preferred brand among all distributors in order to support the desired channel expansion and growth

- Creating the channel marketing plan with the help of all stakeholders

- Create a budget for all planned activities as per the guidelines

- Ensure scientific measurement of distributor preference

- Innovate new ways, proactively and regularly to communicate and engage with distributors

- Ensure marketing support to all channel development programs

- Ensure maintenance of continuous benchmarking with competitive activities to ensure benchmark status measurable quantitatively and qualitatively

- Maintain regular contact with marketing organizations within third party distributors

To drive implementation of the marketing plans at regional levels to support market development through brand awareness and preference :

- To proactively input into the central marketing plan to help prioritize by geography

- Drive the regional teams in meaningfully implementation of the marketing plan locally

- Align marketing inputs as per sales priorities and support acquisition through lead generation models

- Support Key relationships in implementing our marketing program including channel initiated marketing programs as well

To build a strong marketing agency and vendor set-up at national and regional level for ensuring speed and quality of implementation :

- Assess requirement proactively and build the right agency/ vendor base

- Develop agency and vendor nationally and regionally through aligning them with CLIENT's expectation and guidelines

- Measure and improve on speed and quality of response regularly with all stakeholders

- Ensure the usage of consistent verbal and visual vocabulary across all points of touch and customer experience keeping it in line with CLIENT GROUP OF COMPANIES guidelines

Drive and oversee all Commercial activities :

- Formulate the commercial outsourcing plan for every quarter in conjunction with the brand, channel and customer relationships teams

- Define and ensure adherence to budgets

- Ensure absolute adherence to relevant procurement and Accounts guidelines in all transactions

- Put in place adequate checks and balances

- Conduct frequent audits to ensure adherence

- Define and implement processes aimed at superior internal customer satisfaction

To lead the coordination for both internal and external audits for Marketing area with the risk and audit teams :

- Ensure adherence to the procurement policies, Accounts processes, DOA, IRDA Regulations, etc.

- Ensure adherence to the ICP and RR policies of the company

- Ensure drawing up of the audit calendar and action taken reports in consultation with the Risk and compliance team

- Record keeping of all contracts entered by Marketing team in consultation with the Legal team

- Approving monthly, six monthly and annual accruals and monitoring budget utilization and approvals

To ensure a unified brand experience to all stakeholders in order to achieve consistency of communication :

- Ensure the usage of consistent verbal and visual vocabulary across all points of touch and customer experience keeping it in line with CLIENT GROUP OF COMPANIES guidelines

To proactively identify regional marketing opportunities and to recommend the same to the Product Marketing team :

- Identify localized opportunities

- Track competition marketing initiatives

- Ideate and execute localized initiatives in conjunction with the Product Marketing team

To be a contributing and accountable member to the CLIENT GROUP OF COMPANIES Marketing council :

- Partner marketing team members across CLIENT GROUP OF COMPANIES

- Contribute to specific cross-CLIENT GROUP OF COMPANIES responsibilities assigned from time to time.

INDUSTRY PREFERENCE : BFSI / Any industry ( service industry ).

We need candidates who have min 6 years work exp solely in Channel Marketing & their current role should be a pan India portfolio (min 2-3 yrs exp required in Pan India role).