- Build CRM strategy across customer cohorts - Build a structured CRM program with focus on customer LTV - Use scientific segmentation approach and drive key KPI's like frequency, winbacks, churn etc. - Drive efficiency in marketing spends by optimizing/targeting discounts and improving ROI - Participate in key decision making forums &amp; communicate key insights in an effective and influential manner - Draw insights from consumer research, sentiment analysis and leverage these findings to drive customer engagement Business Support &amp; Funnel Management - Monitor campaign and Own Assets funnels to assess opportunities and build programs to improve conversion and reduce drop-offs -Collaborate with insights team to generate and execute actionable business recommendations (setup A-B experiments) to enable data driven decisions and demonstrate measurable value. - Expedite root cause analyses/insight generation against a given recurring use case Loyalty Program - Develop a blueprint for a Customer Loyalty Program to suit business objectives - Work in partnership with the digital tech/product team to launch the loyalty program and personalisation initiatives Impact on Innovations &amp; Changes - Implementation and continuous improvement of CRM processes and systems - Regular monitoring of latest trends in CRM strategies/tools/vendors/channels and driving adoption through pilots and consequently scale-up post success Stakeholder Management - Internal &amp; External - Conduct regular planning and reviews key performance metrics and aid in benefiting from change - Drive precision CRM to support regional, city level, store level business challenges - Work and setup a vendor ecosystem of creative/copy agencies for execution of Customer Lifecycle communication - Coordination with the service provider agencies for new feature development or maintenance/execution of campaigns

Noida

Channel Manager - Marketing - CRM 

Channel Manager - Marketing - CRM  ,Job Description for Channel Manager - Marketing - CRM  in Clips India in  Noida for (3-8) years of experience. Apply Now!

Job Description for Channel Manager - Marketing - CRM  in Clips India in  Noida for (3-8) years of experience. Apply Now!