Channel Manager - FMCG

Planning

- Sales Planning: Lead sales planning for the identified sub-channels based on S&OP forecast and ensure month on month cascade of the sales annual phasing. Ensure driving of focus SKU's through planning

- New Product Launch: Track the launch plan vs actual achievements and do offtake tracking for all the new launches. Align all stakeholders to ensure that the launch plan is customized at micro-level

- Planning for MSL compliance, productivity metrics, sub-cluster analysis for chemist channel.

- AC Nielsen and Market share Interventions: Liase with HO teams to Plan and implement special initiatives to drive market share growth using key SKU's/ focus packs in the select sub-channels. Track such activities regularly via reports and take corrective actions

- S&OP Planning: Closely partner with field force to ensure that bottom up S&OP forecast is baked into the overall plan led by Supply Chain.

- Collaboration with HO S&CM team and marketing team for Category deliverables in top stores.

Commercial

- Manage and monitor top store TTC at monthly level and ensure that budgets are adhered to

Field Management

- Planning and tracking PJP's for chemist stores.

- Coordinate with the teams to ensure the sub-channel delivery. Ensure that MSL SKUs are driven as per plan

Others

- Review preparations: Prepare presentations and other review material for the channel at a monthly and quarterly level. Share insights of the actions taken, results and future plans with the local and global stakeholders

- ABP/SRM/Fast start preparation for top stores

- MIS Management: Manage the data on indirect channel sales and lead decision making based on sales data